Engage Audience on Facebook Page – Increase the Engagement

Whether you are a small sized-business or an established organization, you will need to engage audience on Facebook page.

Growing your business is a tough call and once you start walking towards it, you need to do everything possible.

So, having engaging audiences on social will help you boost your page.

Audience likes sharing content that they can relate with.

Something that speaks to them

If you post exactly what they are looking for, they tend to come to your page more often and engage with your posts.

Moreover, they bring along their acquaintances, friends, etc. to your page.

This is one way you can increase engagement on Facebook.

We have a lot more tips to share with you and help you unleash the power that your Facebook page has.

Engaging audiences on social should be your top priority because that is what decides how well your page would do.

If there is no audience, no matter how many tactics you follow, your page will not grow. Hence, your business will not grow.

So, keeping your audience engaged and increasing it is the most important thing in expanding your business.

How to Engage Audience on Facebook Page and What Does it Mean?

If I talk about the statistics, Facebook has about 2.9 billion active users monthly which is more than half of the population that uses social media.

In today’s era, where business owners want to generate leads on social media, many people believe YouTube to be the best platform.

Or some may believe that generating leads on Instagram is the best they can do.

Let me tell you, Facebook is the most widely used social media platform globally.

So, if you understand how you can increase engagement on Facebook, you will get the most followers and generate leads on Facebook.

Let’s check out the various tips that you should apply in your strategies.

First – Share A Few Posts Only – Focus on the Quality of Your Posts

The main reason behind your success is not just posting less.

With this strategy, you will be able to focus on the quality of your content and not the quantity.

When you have a limit set for something, you prefer making it count.

That is what the intent of this tactic is.

You can engage audience on Facebook page by posting the best content on a daily basis.

But, posting only one or two posts should be the limit.

There is nothing wrong with sharing 5-6 posts on your page but you may not be sharing the best content in every post.

Since finding great content can take some time, you may find it difficult to share something unique in every post.

Being a small business owner working for your own social media, or a solo social media manager, it becomes hard.

Thus, limiting your posts and focusing on quality can make the most of your content.

Second – Increase Engagement on Facebook by Posting When Your Followers Are Online

Many business owners believe that the best time to post on Facebook is around early afternoon.

However, it may be the best time for some, but for some, it may not be as beneficial.

The best time to share posts on Facebook is different for every business as it depends on various factors.

These factors include the industry that you are in, where your audience is based, when are your followers using Facebook the most, etc.

That you can learn by using the Insights feature on Facebook.

This will help you increase audience engagement on Facebook by keeping tabs on when your followers are coming online.

You will get the data for every day.

With the help of this data, you can create posts that are specifically designed for Facebook.

Once you know when your audience is coming online everyday, you can schedule your posts according to that time.

Take notes and measure the difference between the engagement and growth of your business.

Now, to our third point.

Third – Go Live On Your Facebook Engage Audience on Facebook Page

Facebook has been giving more importance to their Live videos.

They made changes in their algorithms due to which the videos that are live are getting more engagement than those that are not live.

As per Facebook’s reports, people watch Live videos 3 times more than they watch videos that are not live.

Moreover, they tend to comment 10 times more on Live videos than on other videos.

Some ideas that you can use for your Live videos are:

• You can share the behind-the-scenes videos on your live
• Show your office or how you work to increase engagement on Facebook
• Start with a Live session of Ask Me Questions or something like that
• Give an explanation on how to use something
• Share demos on how to use your products as well
• Hold discussions about breaking news
• Keep a weekly tips session

Fourth – Try Creating Videos About Your Brand And Post Them on Your Page

If you are not sure about what to post on your Facebook page, try creating videos.

There are various studies that show videos keep people more engaged than other types of content.

Learn how to promote your video on Facebook and engage audience on Facebook page by posting your videos by applying these tips:

• Start uploading your videos on your Facebook page. It is shown in studies that videos on Facebook get 110% higher engagement rate and 478% higher share rate. This is in comparison to the YouTube videos.
• You can try to experiment with square videos. We have seen that square videos get higher views, engagement, and completion rate as compared to the landscape videos. Especially for mobile devices.
• Adding captions on your videos also helps. 93% of the video views can be generated without sound if there are captions.

Fifth – Experimenting With Content Can Increase Engagement on Facebook

Keep experimenting with your content to keep up with the ever-changing social media trends.

There was a time when images used to be the best content type to have people engage.

Now, videos are taking over.

When the trend of posting videos took over, those who started early with videos benefited the most.

Here is a technique that you can apply:

• Make sure 70% of your content is videos and images that are already doing well
• 20% of your content could be improvements
• And 10% should be the content you experiment with

Sixth – Responding to Comments Will Help to Engage Audience on Facebook Page

The best way to keep your audience engaged is by responding to their comments.

When they comment on your posts, try to respond to all of their comments.

This will make them feel special and valued which is a plus point for your brand.

With this, they will be encouraged to comment more on your posts.

After all this, you will see a change in your audience engagement and growth of the brand.

Now, if you are seeking professional help, you can check out how PulsePromote helps to grow your business.

Their team works closely with their clients to help them achieve their goals in the shortest amount of time with the latest techniques.

Last Comments

There are various tips you can use to engage audience on Facebook page. However, not everybody has the budget or time to hire dedicated teams or handle things on their own. Therefore, working on a budget with professionals can turn out to be the best for you.

These tips that we have shared are useful and can work for you in the best way possible. Being consistent with these tricks will not let you down and help in growing your business quickly.