Instagram, being one of the most popularly known and used social media platforms, has a lot to offer for businesses. So today, we will understand how to increase followers on Instagram for business.
If we talk about the users on Instagram, there are more than one billion daily active users. That is a lot of people.
Imagine, your products or services being displayed in front of even half of these people. How much exposure do you think you can get? Your business will get into the limelight of social media and be known over various platforms.
But for that, you need to give time and work on your content. How? That, we will share with you.
If you want to grow followers on Instagram to get more traffic, you need to consider a few things before doing so. Always remember, your followers on Instagram are also your community which you need to engage with.
The competition on this platform is fierce so you need to keep your strategy unique. And in order to do that, you need to make sure that you are well aware about your business requirements and goals.
You can go through the guide for what is Instagram marketing and learn everything.
A brief is shared below with the most important tip.
How to Increase Followers on Instagram for Business? Most Important Tip
Many businesses are desperate to expand their followers and for that, they take a lot of measures. Especially, gaining followers inorganically has become very popular among various pages.
Marketing experts have said that Instagram can identify that you are buying followers for your page. And it might not allow you to log in to your account again.
So, it is recommended that you do not buy fake followers at any cost.
Instead, you can use tricks from Instagram Marketing.
What is Instagram Marketing?
To grow followers on Instagram, you need to apply a few Instagram marketing tips. Instagram marketing is basically a social media marketing strategy that means using Instagram and its features.
These features are used to promote a business and help build community. A lot of brands that use Instagram marketing have to create content for the platform. And they also have to create a cohesive plan for this content.
Moreover, engaging with the audience consistently and so much more done to get success is Instagram Marketing.
Let’s check out the tips.
Some Tips Shared on How to Expand Followers on Instagram
Even though Instagram is a very popularly known and used social media platform, there are some businesses that are new to the concept.
Many marketers are familiar with Facebook, Twitter, even LinkedIn, but not as familiar with Instagram. Followers who are active, attentive, and real (of course) are the cornerstones of growing a business.
So, for those who are new to Instagram or do not know how it works, here are some tips that you can follow.
#1 Tip – Promotion on Other Networks to Increase Followers on Instagram Business
Various users are on multiple social media platforms which can be beneficial for them. They can let their followers know about their Instagram account and their content. If the followers on other platforms like their content, they will add them back giving you another way to reach them.
Most of the Instagram accounts are linked to Facebook so you have the option to share your content on your Facebook as well. This gives your users a sneak peek of what to expect on your Instagram feed.
#2 Tip – Grow Followers on Instagram by Using Popular Hashtags
Hashtags definitely play a vital role in helping your content reach the right audience. Just like Twitter, Instagram is also a hashtag-drive platform where the right hashtags can take your content to a high level.
Always double-check the hashtag that you are using and what it means to make sure it suits your brand identity.
#3 Tip – Use Video Content to Share About Your Products and Services
Videos speak to the audience more than pictures. Sharing your content via videos is a better way to gain followers on Instagram organically. Content that you share in videos can explain about your products in a more quirky way as compared to images.
You can post pre-recorded videos on your business page sharing the details about your product or service. Some demo videos, people using your products or services, etc. can be shared.
Or, you can post short reels while giving a brief description about your business, introducing your team, showing your workplace, and your work ambience.
Also, you can go Live and give product demos, answers to questions you receive via comments or dms, etc.
#4 Tip – How to Increase Followers on Instagram for Business Via Optimization?
Optimization does play a big role in taking your page in front of the target audience. Your business page gives you the opportunity to introduce yourself and get traffic to your website. It’s a rare case where you link your page to your homepage but linking a landing page especially for the instagram audience has proven to be more effective.
You need a username for your brand, complete bio, a display picture, and captions for the images you upload. Moreover, to understand how to expand followers on Instagram in a better way, make sure to add important contact options such as a call, email, and directions button.
These will be clickable buttons so people can use them as required.
#5 Tip – Stick to Consistent Posting On Your Page on Instagram
Those who are thinking about adding Instagram to their social strategy should know that they are making a big commitment. As a brand, you have to post at least once every single day. Once the workflow and pipeline is created, you can move the posts up to 2-3 posts per data.
To gain followers on Instagram, you need to share sizzling posts to attract eyes on your message. So, if you are not a photography page, you will probably max out to 4-5 posts a day, but not more than that.
It is easier to hit the limit of 8-10 posts everyday on a platform like Twitter though. However, while posting on Instagram, you need to manage your posts and the timing becomes an important factor.
You need to do some research about the optimal times to post and stay consistent while posting.
#6 Tip – Use the FLC Approach to Grow Followers on Instagram
FLC approach means Follow + Like + Comment. This seems like a simple technique to get a lot of followers quickly. But, it has more to it.
The quickest technique to increase your follower count is by going with your closest competitor’s followers. If your business is local, it will be more effective. You need to engage with those followers directly.
How?
Follow them, like their pictures (2-3), and drop comments. Repeat doing so after a few days until you get a response from them.
Studies show that when this is done with a personal touch, out of 100 contacts, almost every 3rd person will follow you back.
#7 Tip – Increase Followers on Instagram for Business Via Influencer Marketing & Collabs
Influencer marketing is not bringing anything new but the fact that it has made Instagram its current home. All the influencers on Instagram are rockstars of social media now and since they have an engaged following, they can send active users directly to you.
To start, you need to get in touch with large accounts in your niche. It takes about 20k followers and a lot of influencers have more following than that.
However, they will share their sponsored rates for one sponsored ad. If you want to spend to grow followers on Instagram, you may as well invest in the program that PulsePromote has.
All you need to do is share your niche, requirements, goals, and objectives. The team at PulsePromote will create a strategy and start working on it right away. You will not have to worry about anything, they will take care of getting the exposure required to help you achieve your goals.
End Line
There are a lot of businesses that have created their pages on Instagram but have no clue about what to do next. They want to know how to increase followers on Instagram for business so they can boost it and make a presence in the online world.
Plenty of tricks are available for getting an online presence, most of them you might already know. However, the ones explained above are the best tricks and proven to work for every business page. Go through them, apply them, and see if they make a difference in your follower count.
