YouTube is the second largest and most popular social media platform that people use. Most businesses use it to promote their brands but are not sure how to increase views on YouTube. They may be doing everything right according to them, but there are a few things that you should always include in your strategy.
Or, if you are new to this business and are not sure how to get those numbers increased, this is the perfect guide for you. Here, we are going to share everything about views, what they are, why they are important, and lastly, how to increase them.
To throw light on your YouTube channel, make sure you take advantage of as many promotional tactics as possible.
These tactics help to increase the number of video views on YouTube and grab attention to your brand. The simple things to do are respond to the comments you get, interact with the audience, create interactive thumbnails, etc.
There are a lot of things that you can do to grow the number of views you are getting on your videos. In today’s world, videos dominate the world and getting more views should be on a content marketer’s priority list.
So, all the tricks for getting more views are going to be explained in the article below.
Understand What Views are Before Learning How to Increase Views on YouTube
The total number of times your video has been watched is known as views. Every time a user plays your videos and watches it for at least 30 seconds is counted as a view by YouTube. And even if your video is being watched several times by the same user, it is counted as a new view.
The same concept is applied on every device that a person uses to watch the videos like a smartphone or a desktop. Moreover, the embeds and the videos that are shared on social media also accept this concept helping you grow views on YouTube.
Why Do You Think Views Are Important?
The algorithm on YouTube can be influenced by the views you get. More the views you get, the more push your videos get by the algorithm. If you are looking to make money from YouTube then views are the way to go.
These views boost awareness for your brand and build affinity. Of course, it takes some time to reach your goal but you need to keep up with the top most prospects that can help you achieve the target in the long run.
Now, to the tips!
Improve YouTube Views by Using Engaging Titles
If you are marketing your business on YouTube, make it all about presentation.
The titles you choose are the make-or-break aspect of your video’s performance. Be sure that the content you are presenting has killer titles. They should be strong enough to grab your audience’s attention because people want content that entertains them.
You should make sure that you are investing your time over crafting attractive titles and not sticking to the first thing that comes to your mind. To be specific, a title length on YouTube should be of 70 characters.
How to Increase Views on YouTube Via Optimization?
For anything you search on Google, it shows about 70% of the top results to be about videos. Sometimes, you may even see YouTube results even before the blog posts or websites appear. Pay close attention:
After Google, YouTube is the largest search engine in the world.
A lot of people who want to search for products or anything go to Google and the same works for YouTube as well. Think of it as another piece of content that you have to optimize so it appears on Google’s SERP.
This can help you grow views on YouTube by making changes in the following:
- Titles and description: Add target keywords in both your title and description.
- Use target keywords in videos: Use the keywords in your speed to help YouTube understand the video better.
- Categories: Make sure to add categories in your videos for better understanding of who your video is for.
- Tags: Always add tags in your videos as the content of your content.
Engaging with Your Community Can Help Increase the Views
Even though you might not think as much about YouTube being a social network, it has a community. If you want to know how to increase views on YouTube, start considering engaging with your community where users engage through contents, likes, comments, etc.
It is pretty social and necessary to achieve your targeted views. YouTube takes any sort of interaction with the viewers, as we noted earlier, to be a positive signal. Just engaging with your channel’s subscribers can help you a lot in fostering connections with your audience.
Like the comments that you get on your videos, it takes just a few seconds, but makes a huge difference. Pin the top comment making a personal note of your subscribers.
Attractive Thumbnails Help to Increase the Number of Video Views on YouTube
The easiest and most effective trick is to create thumbnails to promote your channel. Whenever you publish a video, by default, YouTube takes a snapshot from the video and uses it as the thumbnail.
However, the images that are grabbed can sometimes be blurry or it could be a transition. And that doesn’t look good.
Thus, it is suggested that you create the thumbnails yourself so it makes your videos look more appealing. Moreover, it brings a certain sense of professionalism. Don’t worry, Thumbnails are not difficult to make.
Cross-Promotion of Videos to See How to Increase Views on YouTube
There are chances that you may be covering similar topics in your channel that are clashing with each other. In this case, you can squeeze more from your old videos and cross-promote your videos.
Example: When you publish a video, add the links of a similar video to encourage viewers to check them too. This can also be used as a call-to-action. There may be a few users who are disappointed due to the removal of the annotation system. But, if you link your videos in the description encourages them to go through your videos.
In Conclusion
Apart from the tips mentioned above, you can use a few more to learn how to increase views on YouTube. The other tips could be taken into practice whenever they can be like embedding videos or creating playlists or adding call-to-actions.
Knowing what to do to increase the number of views on your tips can benefit you and your business in great ways. You can gain a lot of subscribers and exposure to your channel and get it monetized, thus, earning money.
