Being one of those people who want to know how to promote your video on Instagram simply means you want to grow your online presence.
There is definitely nothing wrong with what you are looking for.
Social media has a huge user base, Instagram alone has 1.21 billion active users worldwide.
Imagine having this big of a user base and even half of the people showing interest in your content.
Everybody knows how big Instagram has become in the social media world and how people are becoming influencers.
There are so many businesses that are running on Instagram and promoting their products or services.
Why don’t you promote videos on Instagram and generate leads on social media too?
If you are worried about what to do, how to start, and what it will do for you, you can be stress free.
We are here to explain everything to you so that you can gain more following and generate leads on Instagram.
You can also find out how to promote your video on YouTube if that is another platform you want to promote your brand on.
In case you want assistance with working on these things, you can always rely on PulsePromote.
How to Promote Your Video on Instagram Using Services from PulsePromote?
You can connect with the team of experts at PulsePromote and explain to them your requirements, goals, needs, plans, and budget.
Based on that, the team creates strategies on how to promote your videos.
They publish your content on their socials to get more traffic diverted to your website.
This way, your brand gets known in the online world.
With them, you will also get insights on how your business is progressing and if the strategies are working or not.
According to that, the strategies are modified to promote videos on Instagram as well as promote your video on Facebook and the reports are shared with you for the same.
Moreover, PulsePromote helps you build a long lasting presence with your audience.
You get organic traffic and more leads as your brand grows.
Now, let’s check out the basic things you can do to gain visibility on your Instagram.
Increase the Input of Your Content to Stay at the Top of the List
There is no limit to the content that you can share on your Instagram page or account.
You can add as many posts as you want and learn how to promote your video on Instagram to get attention.
Instagram has no restrictions over how many posts you can share.
So keep creating videos that your audience can engage with, connect with, and take interest in.
To check what attracts your audience the most, you will have to experiment.
This means that you have to post more frequently and keep a record of what is attracting users more.
Also, it is best to understand at what time your specific audience uses Instagram at.
Posting your videos around that time will get more views. Here are the statistics of the time everyday that users are active on Instagram:
Promote Videos on Instagram by Adding Stories on Your Account
Every video that you are sharing on your account is bound to also be lost on your audience’s feed.
However, adding these videos to your stories can push you up the line.
Since people tend to watch the stories of every account they follow, your story can also be in the lineup.
Add something that makes them curious to watch the video and they start going to your account.
You can add some part of the video to your story, write interesting and interactive text, add stickers, GIFs, etc.
Make it attractive and people will be curious to know what’s cooking.
Customer-Centric Posts Are Great to Learn How to Promote Your Videos on Instagram
Even though Instagram has become a great place to boost up sales, it is still a place to share experiences.
Now, if you want people to know about your business or brand, and start to trust it, you should post people-centric videos.
This should include videos or reels of people using your products.
Or people sharing reviews about your services.
Moreover, if you post the videos of your customers on your page or stories, they love it.
Instead of shouting BUY NOW in the faces of your audience, share these videos.
This will not only promote videos on Instagram, but prove that the audience digs your products.
Sharing such videos or reels is the most humane way to advertise your brand.
But, to spot and create user generated content on your audience’s feed, you need to learn how the hashtags work.
Once you get a grip on how to use hashtags, your videos will surface on your target audience’s feed more often.
Importance of Using Hashtags And How to Use Them for More Followers
It is essential for a brand; big or small, to create a hashtag and encourage your audience to use these hashtags.
Check how to promote your video on Instagram by using hashtags.
When you search for something on Instagram, say nature, you get a few videos, posts, reels, and accounts.
If your brand has created a specific keyword and your audience or customers use that keyword frequently in their posts, your brand will start appearing in the search results.
Then, more people will start watching your videos and following you.
You can promote your own brand using these tags and in addition, your audience will also promote your brand organically.
Your reach will start increasing and the traffic on your page and website will rise too.
Publish Your Content Based on a Theme to Promote Videos on Instagram
Having a theme or a niche matters a lot.
Instagram audiences are more attracted to pages where they see creativity.
By creating a theme and working according to that specific theme can do a lot for your videos.
Themes are important because they make your videos stand out and with the creativity comes more traffic.
For example: if you are a clothing brand, you could use a color theme like creating a color-coded feed according to the product that you are promoting.
Such videos are highlighted and of course, with the hashtags, you can get more attention.
Want to Know How to Promote Your Video on Instagram? Collaborate With Influencers
Everybody has seen people become influencers on Instagram.
We all know they have a huge following and they like working with brands, promoting them on their accounts.
Why not use that to our benefit?
You can reach out to influencers in your specific industry and have them review your product or service.
They can create videos while giving a review about your brand.
Or, they can make reels while trying your product, maybe give a shout-out on their Instagram stories.
Anyway they can show off your product. Or maybe promote videos on Instagram by adding videos from your profile to their stories.
This will bring a huge traffic towards your website as these influencers have a huge user base too.
Plenty of people follow them and if a few thousands are even interested in your product, it will give you huge exposure.
One thing that you should be aware of while finding influencers is that they should have an engaging audience.
If their followers are not active or do not engage with their content, them publishing your content will be of no use.
Wrapping Up
The basic ideas on how to promote your video on Instagram are shared with you. If you want to take professional help, PulsePromote team will be here to help you out. Remember the points that we have shared here while posting your videos on Instagram.
Videos have their way of connecting with people, they can evoke emotions and people can easily feel what the video is about. However, posting clear content is always beneficial and hashtags always up your game.
