Are there any social media marketing benefits of YouTube? Why should we choose YouTube to enhance the visibility of our business? Does it matter if it’s a startup or established business while marketing on YouTube?
Many new business owners are starting off with digital marketing and want to know everything about YouTube. It is important to have all the knowledge about the platform that you are considering to market your business or brand on.
That means you should know how YouTube works, what algorithms it uses, what are the requirements to gain subscribers, and benefits of YouTube marketing.
When we talk about social media, there are plenty of platforms that you can use to market your product or service. YouTube, being one of the most used social media platforms for videos, is a great place for exposure.
It is not a hidden fact that everybody loves videos. Videos are more impactful than any other form of content. There are various platforms on which people love streaming videos like Facebook and Instagram.
You can also learn about Instagram marketing best practices to grow your business on the platform. Let’s learn more about YouTube.
What Are the Major Social Media Marketing Benefits of YouTube?
There are over 2.7 billion monthly active users on YouTube as of 2023 who watch millions of hours of videos on a daily basis. This user base can be taken advantage of if you start promoting your business on this platform.
Users love watching videos more than reading any text. Thus, you can publish videos that your target audience would love to watch here to get as much engagement as possible. Doing so will increase your visibility and engagement online.
This is one benefit, there are more benefits of YouTube marketing. Let’s first understand the meaning of YouTube marketing.
What is YouTube Marketing?
The practice of marketing your business on YouTube by posting different types of videos about your product/service is YouTube marketing. Creating original videos and posting them on your channel can engage your customers and help to generate leads.
Videos being an extremely powerful type of content, YouTube is growing at a faster pace and businesses are growing more than ever. Now, let’s go through the advantages.
Benefits of YouTube Marketing Start With Bringing in Heavy Traffic
On YouTube, more than 5 billion videos are consumed every day. There are many platforms as we all know but this is the highest traffic that no other platform is receiving. Even if you are not creating a lot of videos regarding your business, it is still possible to reach your audience.
Take a Look at the Statistics of YouTube
- About 30 million users visit YouTube everyday
- YouTube gets about 300 hours of videos every minute
- More than 65% of the users on YouTube agree that the videos have helped them make purchasing decisions
- There are 76 different languages that YouTube is available in (covering 95% of the population on internet)
Higher Ranks on Google is One of the Social Media Marketing Benefits of YouTube
If you have noticed while searching on Google, video results are appearing more often nowadays than other content types. Take advantage of that and share high-quality content on your website and create videos based on that on YouTube.
With this practice, backlinks for your website will be created meaning a higher rank on Google search. The online authority of your business increases with this and the more authoritative your business is on Google, the higher rank you will get.
Follow these tips for increasing your authority with these benefits of YouTube marketing:
- Reach out to other websites to embed your videos on their pages
- Link your website with your channel on YouTube
- Share your YouTube videos on your social media
- Create different video type to keep your customers engaged
Building Your Email List Becomes Easier by Using YouTube
One of the major advantages of YouTube is that your email list starts building up. You can embed sign-up forms in your videos using a number of tools. Moreover, it is also possible for a viewer to pause a video temporarily to provide their information.
This practice from the social media marketing benefits of YouTube is a great way to generate leads and helps you to build your email list. Not only are you providing content to your target audience, but you are also getting leads with the help of these sign-up forms.
Now, let’s take a look at some of the ways to create an email list using YouTube:
- You can use lead magnets to get some leads
- If you add annotations, users will stop to check these out
- Adding cards can also work in favor for you
- Run ads on YouTube to get more engagement
High Conversion Rates Offered from the Benefits of YouTube Marketing
There is a saying: Pictures speak a thousand words, but a video speaks a million. This means that videos have the power to evoke emotions and connect with the audience more than any other form of content.
Any message that you want to convey to your audience, videos make them engaging and dynamic. With a video, customers start trusting the business more than the other content types and build an authority. This way, your conversion rate can increase by up to 80%.
If your conversion rate increases, the engagement on your channel will also increase leading to creating an enhanced online presence.
Another One of Social Media Marketing Benefits of YouTube is Types of Videos
This advantage is very crucial. There is not only one type of video that you can make and publish on YouTube. Create different types of videos showcasing your brand. Various business owners publish explainer videos, social media videos, sales videos, ads, and presentation videos.
You can share your content and reproduce it in different types and create videos that your audience would like to engage with. Some tips are:
- Create funny videos
- Share a Q&A video answering the most common questions
- Show your behind the scenes videos as one of the benefits of YouTube marketing
- Share how you and your brand works
- Create review or demo videos for your customers
- Go Live on YouTube
Professional Approach to Promote Your Business for Growth
Being new to the concept of marketing can be a little overwhelming for business owners. Thus, it is a suggestion that you get in touch with the professionals of digital marketing.
PulsePromote has an expert’s team whose professionals have an experience of over 7 years in digital marketing. You connect with them, share your goals, your queries, and they will help you out with the best strategies possible.
They will share every little detail about your business growth, strategy, and any changes being made throughout the journey.
Lastly
It is good to know every detail about social media marketing benefits of YouTube if you are considering using it to promote your business. Why you should go for YouTube is mentioned above along with the concept of YouTube marketing.
All the aforementioned points are important to know while applying a marketing strategy for your business on YouTube. Make sure you understand the benefits and then proceed with creating an effective YouTube strategy.
